Cairo: Garnier is excited to announce a fresh face for their brand and a new collaboration with the exceptionally talented Mayan El Sayed. Mayan’s remarkable accomplishments and commitment to natural beauty make her a perfect fit to inspire the younger generation in the MENA region and engage with Gen Z audiences through her influential online presence.
Mayan El Sayed has rapidly risen to fame, captivating audiences with her exceptional talent and securing a spot among the most sought-after young actresses. Her advocacy for natural beauty and sustainability aligns seamlessly with Garnier’s brand values and goals.
Garnier, a leading beauty brand dedicated to Green Beauty and Sustainability, is deeply committed to producing a wide range of skincare and haircare products with a focus on natural ingredients. The brand is determined to develop more environmentally-friendly formulas, incorporate sustainable and fair-trade ingredients, and drive innovation in the beauty industry for a more promising future.
Garnier’s commitment to the environment is evident through their notable achievements:
Manufacturing Facilities: Garnier produces its products using 100% renewable energy in factories that are actively working towards a more sustainable production process.
Recycled and Recyclable Packaging: Garnier is committed to reducing plastic waste by utilizing recycled and recyclable plastic packaging for their products, contributing to a circular economy and minimizing environmental impact.
Cruelty-Free Formulas: As part of Garnier’s dedication to Green Beauty, all of their formulas are cruelty-free, ensuring no animal testing is conducted during any stage of product development.
Bio-Based Ingredients: Garnier aims to increase the use of bio-based ingredients in their products, with a target for 95% of their formulas to be bio-based by 2023, promoting a more sustainable approach to beauty.
Solidarity Sourcing: Garnier supports over 1000 communities worldwide through solidarity sourcing, promoting fair-trade practices and sustainable livelihoods.
Ahmed Wagih, General Manager of the Consumer Product Division Middle East, expressed his enthusiasm for the partnership, saying, “We are thrilled to welcome Mayan El Sayed as part of the Garnier family. Her influence and dedication to natural beauty make her an exciting and inspiring figure to promote our brand in the region. With Mayan’s support, we aim to empower the younger generation to embrace their natural beauty and drive positive change in the industry.”
Mayan El Sayed also shared her excitement about the partnership, stating, “I am honored to collaborate with Garnier as their brand partner. Garnier’s commitment to Green Beauty and Sustainability perfectly aligns with my personal values, and I am excited to inspire and connect with young people across the MENA region. Together, we can make a positive impact and empower the younger generation to embrace their natural beauty.”
The collaboration between Garnier and Mayan El Sayed promises an exciting journey ahead, uniting their passion for natural beauty, sustainability, and creating positive change. This partnership marks a significant milestone for both Garnier and Mayan El Sayed, and they are looking forward to making a lasting impression in the beauty industry.
