On the occasion of introducing Mayaan El-Sayed as Garnier’s brand ambassador, we sat down with Nahla Mokhtar, the Communications and sustainability Responsible Director at L’Oréal Egypt. In this exclusive interview, Mokhtar sheds light on L’Oréal’s unwavering dedication to sustainability and its far-reaching initiatives that pave the way for a more environmentally-conscious beauty industry.
Mokhtar’s dialogue not only unveils L’Oréal’s ongoing journey towards greener practices but also underscores the brand’s role in driving positive change within the beauty sphere.
Mokhtar emphasizes L’Oréal’s progressive 2030 vision, aptly titled “L’Oréal for the Future.” This visionary approach centers on three pivotal pillars: internal transformations to promote eco-friendliness, reshaping the value chain to integrate sustainable measures, and infusing environmental consciousness into product innovation. A notable highlight of L’Oréal’s commitment is the audacious goal of achieving carbon neutrality across all factories by 2025. Of significance, L’Oréal’s Egyptian facility embraced solar panels in 2020, showcasing a steadfast commitment to renewable energy solutions.
Beyond the pursuit of carbon neutrality, Mokhtar underscores L’Oréal’s multi-faceted sustainability strategy, which encompasses waste management, water conservation, and the innovative use of recycled plastic in packaging. Pioneering the adoption of recycled plastic since 2019, L’Oréal is at the forefront of championing eco-friendly packaging practices across the industry.
Mokhtar also underscores L’Oréal’s collaborative ethos, highlighting partnerships with suppliers to ensure event productions align with sustainable materials—a testament to the brand’s holistic approach to sustainability that extends beyond its immediate operations.
L’Oréal’s partnership with National Geographic is a testament to the brand’s commitment to raising consumer awareness about environmental issues through the “One Green Step” initiative. Encouraging sustainable choices, this initiative empowers consumers to make eco-conscious decisions and amplify their impact.
Mokhtar unveils L’Oréal’s dedication to sustainable transportation, sharing that the brand provides electric trucks to reduce carbon emissions during product transportation—an embodiment of the company’s commitment to a greener future.
Furthermore, L’Oréal’s financial commitment extends to €150 million allocated in 2020 to empower women to actively participate in the circular economy and address climate change challenges.
Eventually, Mokhtar provided insights into the strategic selection of Mayaan El-Sayed as Garnier’s brand ambassador. Mayaan’s alignment with Garnier’s ethos of promoting natural and green beauty, coupled with her fervent advocacy for environmental awareness, resonates perfectly with Garnier’s mission to enhance the beauty of individuals and the planet.
