Madinet Masr is launching this initiative in recognition of the company’s commitment to corporate social responsibility and its active role in improving individuals’ quality of life, aligning with the Sustainable Development Goals.
Cairo, 30 October 2024: Madinet Masr (code MASR.CA), one of Egypt’s leading urban community developers, announced the launch of a new social responsibility initiative focused on women’s health in partnership with Baheya Hospital to support the medical treatment of a number of Baheya Hospital’s breast cancer fighters. This initiative coincides with Pink October, a global month dedicated to breast cancer awareness, and reflects Madinet Masr’s ongoing commitment to enhancing its corporate social responsibility and its dedication to making a positive impact on society.
In alignment with this initiative, Madinet Masr collaborates with Baheya Hospital to provide comprehensive medical and therapeutic support for the patients of Baheya Hospital, known as “Baheya’s fighters”. The initiative focuses on strengthening the hospital’s efforts to offer essential medical services to women battling breast cancer, with a particular emphasis on early detection, effective treatment, and long-term care. The company will offer an early detection service for female employees and their families at Baheya Hospital in Al-Haram and Sheikh Zayed. This service includes essential medical screenings for the early detection of cancer, facilitating timely diagnosis and significantly improving treatment and recovery prospects.
Commenting on the initiative, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: “We are proud to launch a new initiative in partnership with Baheya Hospital to support women’s health on the occasion of the Breast Cancer Awareness Month this October. We firmly believe in our responsibility to society and are committed to making a positive impact on the quality of life and overall health of our community through proividing comprehensive medical support. Our collaboration with Baheya highlights our dedication to partnering with healthcare organizations that provide essential awareness and hope to those who needs it. This initiative reflects Madinet Masr’s commitment to building a sustainable future where everyone can enjoy a better quality of life.”
For her part, Dr. Jilan Ahmed, Executive Director of the Baheya Foundation, expressed her gratitude: “I am truly grateful for the cooperation and support that Madinet Masr has extended to Baheya’s fighters. This partnership underscores Madinet Masr commitment to Baheya Foundation mission and its vital role in serving women in Egypt and the Arab world. This support allows us to continue providing free medical services, from awareness and early detection to advanced treatments, giving our fighters the strength to overcome the disease. At Baheya, we are dedicated to conducting awareness seminars to educate the company’s employees on the importance of early detection, as well as providing early detection services for the company’s employees and their families.
For her part, Dena Habib, Vice President of Corporate Relations at Madinet Masr, stated: “At Madinet Masr, we established the CSR department because we believe that real change begins with empowering communities and enhancing individuals’ quality of life. Our partnership with Baheya Hospital reaffirms our ongoing commitment to supporting healthcare institutions that provide hope and care to those most in need. This collaboration underscores our dedication to women’s health and to delivering comprehensive care for our employees and their families. At Madinet Masr, we believe that prioritizing health and raising community awareness are the cornerstones of building strong, sustainable communities. Through this initiative, we aim to increase awareness about breast cancer and provide essential medical support for prevention and early detection. This initiative is part of our broader vision to create sustainable communities across all our economic, social, and environmental operations, adhering to the highest quality standards.”
This initiative reflects Madinet Masr’s commitment to enhancing its social responsibility and actively contributing to improving individuals’ quality of life. The company remains dedicated to advancing its positive efforts toward achieving sustainable development goals.
