SME News has revealed a significant collaboration with Purpose&, a strategic firm specializing in environmental, social, and governance practices, aiming to substantially promote sustainable business practices in the Middle East region.
In this fresh collaboration, SME News and Purpose& will join forces to raise awareness about pressing environmental issues and offer insights on the journey towards building a more sustainable and inclusive future.
SME affirms that the collaborative efforts of the two companies will result in the creation of high-caliber content. This content will include op-eds, interviews, industry analysis, white papers, and other reports focused on sustainability and environmental, social, and governance (ESG) matters.
Operating in both the UAE and Europe, Purpose& specializes in assisting organizations in realigning their brand to align with their ESG commitments and credentials.
ESG has emerged as a primary business concern in recent years, reflecting the collective efforts of companies and governments to construct a cleaner and more inclusive world.
SME CEO Sam Khan expressed, “Leveraging a strong network within the sector, SME and Purpose& will cultivate new opportunities through SME digital platforms, newsletters, events, and other pertinent forums.”
“As a specialized consultancy, Purpose& is dedicated to aiding organizations in transitioning their business models by incorporating global ESG requirements, ensuring practical and measurable implementation at a local level,” explained Noreen Nasralla, Purpose&’s founder and CEO.
“For this reason, we are genuinely enthusiastic about bringing positive energy and fostering positive change to the region.”
Drawing on extensive experience in the sustainability field, particularly in the Middle East, SME strives to fulfill its mission through various publications (both digital and print), daily news and insights, as well as industry-leading events and special seminars.
