The Creative Industry Summit took place from September 23rd to 25th at Cairo Business Park.
Creative Industry Summit is the First and only Platform Encompassing MENA’s Creative Economy, Since the first edition of the summit, they have sought to create a boundary-pushing impact with the aim of fostering creativity by featuring thousands of speakers and presenting hundreds of hours of content aimed at defining and envisioning the future of the creative economy in a collaborative and practical way. They also create a space for our participants, from students to CEOs, to exchange and explore inspiring stories and innovative ideas that have become reality.
Their hands-on learning experiences cover a variety of topics, from arts and innovation to personal development and more.
Their goal is to inspire people to explore and expand their horizons by interacting with professional instructors and other enthusiasts.
They also help people learn new skills and spark their creativity during the event’s dynamic workshops.
The summit has a lot of exciting and educational activities, and provides you with so many products such as:
- Workshops: Business leaders and professionals from many fields and professions use active participation and experiential learning to impart key secrets and ideas about their profession or craft to fellow students as they guide their growth.
- CONFERENCES & FESTIVALS: Attracting and targeting multiple segments to expand the scope of creativity, contribute to the development of creative thinking skills, and contribute to the creative economy.
- UNIVERSITY POPUPS: Inspiring talks, tailor-made event spaces, and entertainment nights prepare students for real-world creative challenges and ease their learning journey.
- NETWORKING NIGHTS: Golden opportunity for discussions and dialogue to conclude agreements or open up new directions and ideas in the creative economy.
- SHE STRIKES: The women’s empowerment and mentoring program aims to highlight the influence and role of every woman in the creative economy to bring about change and excel in what they do.
Over the years, the summit has brought together many international leaders, industry movers, innovators, and many of the greatest minds from around the world. There was a group of inspiring and professional speakers this year such as: Abdelrahman Ayman, Ahmed Atef Haroun, Rasha Al Kady, Mahira Hassan, Ghada Fouad, Lamise Negm, Ahmed Ebeid, Ahmed Essam, Ahmed Kouchouk, Ali Selim, Amy Mowafi, Dave Hughes, Hazem Ragheb, Neamat Khalil, Wesam Masoud and more than 100 influential people, They shared their wisdom and sparked meaningful conversations and engaging discussions. Their talks helped people broaden their horizons and left them inspired.
And we can’t miss mentioning the collaborative and ardently committed partners, They are truly one of the most innovative and leading companies in today’s creative economy. They complement and reinforce the value of what we bring to the ecosystem, and these partners are: TikTok, MBC Media Solutions, Etisalat, ZOHO, Nestle, L’Oréal Egypt, VISA, Beyti, Pepsico, FP7 McCann Cairo, Lions, AROMA Studios, Wamda, Phlog, American Chamber of Commerce in Egypt and more than 50 partners.
Creative Industry Summit and Sustainability
As always, the Creative Industry Summit sets the bar very high year after year. This year, they embarked on a journey of change and promised to witness a sustainable event and they wanted everyone to be a part of the change for a better, green and more sustainable world.
Their goal was to create a 100% sustainable experience, focusing on reducing, reusing, and recycling plastic in every aspect of the festival and REPEAT. The festival aimed to promote a culture of responsible consumption and promote a circular economy. Basically, their goal is to talk the talk and walk the walk.
This year, they partnered with many recycling market leaders to find alternatives to plastic, and they were also on ground to collect waste and complete the recycling cycle.
They are also committed to monitoring and auditing their festival this year to set the example and the bar for themselves next year and for the market as well.
Creative Industry Summit’s Sustainable Practices
- Water Bottles were collected for recycling.
- Disposable cutlery, cups, and plates will be minimized and replaced with environmentally friendly alternatives. Used plastic items will be sent for recycling.
- Name Tags were collected for second-life.
- The banners will be recycled and reused as school bags.
- They minimized printed flyers and replaced them with Digitized QR codes and screens.
- Giveaways were made with eco-friendly items.
- Garbage Bags were collected to be recycled.
Sustain Arabia was an important partner in this event with other sustainability partners such as: Egyption Clothing Bank, Banlastic ban-single use plastic and Nestle Egypt.
Talks & Panel discussions about sustainability
The event witnessed a group of interesting talks and panel discussions about sustainability such as:
- Value in Values: How Sustainability Efforts Impact Company Valuation, powered by Nestle, discussed by Mark Wylliey (CEO of Beyti – an Almarai subsidairy), Mohamed Shelbaya (CEO of Pepsico Egypt & North Africa Pepsico), Tarek Kamel (Chairman and CEO for Nestle Egypt & Sudan Nestle Egypt), Mohamed Hany Al Assal (CEO and managing director at Misr Italia Properties) and Dave Hughes (Country managing director at L’Oréal Egypt).
- Re-inventing The Wheel: Sustainable Fashion, powerd by Maison 69, discussed by Manal Saleh (CEO of Egyption Clothing Bank, Almah).
- From Pyramids to Possibilities: Egypt’s Sustainable Tourism Odyssey, discussed by Rasha Al Kady (Chief Creative Officer at Studio Kad).
- Unleashing Growth Potential: Nurturing and Sustaining Event Brands for Long-Term Success, discussed by Lamia Kamel (Founder of Narrative PR summit, and MD of CC Plus and Flair Magazine CC Plus), Neamat Khalil (Founding Partner at Creative Industry Summit) and Ahmed Abeid (Founder & MD at RMC Worldwide Partners).
- Schneider Electric’s Sustainability Blueprint: Urgent Insights for the Green Transition, discussed by Saif El-Demerdash (Services Vice President at Schneider Electric, Northeast Africa, and Levant) and Ahmed Mansour (Editor in Chief at 925 Egypt Magazine).
- The Power of Networks: Building Support Systems for Women in the Creative Economy, discussed by Mahira Hassan (Head of Corporate Affairs and Sustainability at Nestle Egypt), Ghada Fouad (Corporate Affairs & Communications Director at Beyti – An Almarai subsidiary), and Lamise Negm (CSR advisor to the governor at Central Bank of Egypt).
